It's not always about what you have, it's what you can create
There is a time to create your image from start to finish on set, but that is not always possible, nor is it required. It's not a new thing to use Photoshop to create an image that could not otherwise happen or to make something more interesting, but it does mean you have to look at an image in pieces.
While working on a recent project with a client we came up with a concept for their new website that was meant to invite, you in as the viewer, to find your seat at the table. They had a chair that was sentimental and would be the anchor point of each shot. For the last shot we wanted 3 of these chairs. This was not possible. But with just a little bit of planning and some Photoshop work we were able to build a shot for them.
This is a simple example but the final image was important to the concept. Photography is all about taking the wide world around you and focusing in on what’s important. It is about building a feeling or idea out of a client’s vision and passion. It’s about an image that is worth more then its individual parts. When everything comes together you have a complete photograph and a happy client.